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nicheonly Reviews

Published fragrance reviews from NicheOnly.

5 published reviews · 0 helpful votes

4.0

Jun 7, 2026

The intersection between niche & indie

As I continue to look for avenues outside of mainstream (and often PR-driven) niche brands, a new challenger appeared. I am referring to American indie brand Folkwinds whose product has recently started to pick up steam, esp. by people who have an affinity for another American indie brand, that being Slumberhouse. Sinc...

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4.5

Jun 7, 2026

Masterclass, but disasterclass

At this point, it feels like every 2023 release that has high anticipation has completely whiffed. Doesn't matter if it's PR product and influencer hype (see: Lovers & Althaïr) or premium niche flankers (see: Hacivat Oud and Masque Milano Ruby collection). I am going to place Jubilation 40 into that same basket. [in-do...

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3.0

Jun 7, 2026

Some modern twists, but mostly just classic

Another 2026 release, this time from Italian niche house Xerjoff who, in recent history, have dropped around half-a-dozen products or so per year. However, unlike most of the other products I've reviewed in my 2026 coverage (at least so far year-to-date), I don't really have a whole lot to say about Gibeon. The fragran...

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4.0

Jun 7, 2026

Not as innovative as they were pre-Estee Lauder

This review (and the accompanying statement), initially written in September 2023 at the point of release, was revised in February 2026 as I continue to rerate everything I've ever sampled/smelled. --- I don't usually blind-buy fragrances, mainly because I dislike landing in situations like the one I believed I was in...

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0.5

Jun 7, 2026

Disaster was imminent

Any time a brand receives recognition for their product being put into PR on a widescale, it's eventually going to land in front of someone who is going to rip it apart. This is the 7th Mind Games fragrance I've smelled in the last 3 days and so far they have topped out at 6.5/10 with not a single fragrance lasting for...

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